Press Releases

vWire helps you make sure your vegan business news doesn’t get passed over with these handy press release tips
EducationPress Release

Getting Your Press Release Noticed

Setting up your press release for success means it will get noticed and make the reader want to know more about what it details. This is especially true because your press release is being reviewed by a busy editor who’s scanning through dozens or even hundreds of submissions on any given day.

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vWire spoke with Lucy Johnson, founder of SHiDO Digital to get her perspective and what expert advice she can offer to businesses going through the adaptation process.
EducationPress Release

vWire Expert Insights

It seems change is the only constant in today’s unpredictable environment. The pandemic has forced many businesses to re-invent offerings in how customers can access their products. While, sadly, there have been many casualties and some businesses simply couldn’t pivot fast enough, we have seen a number of success stories.

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The vegan movement has been growing in recent years, and the vegan economy has skyrocketed in response to the demands of vegan, vegetarian, veg-curious and flexitarian consumers.
EducationPress Release

The Future is Plant-Based, Now More Than Ever

The vegan movement has been growing in recent years, and the vegan economy has skyrocketed in response to the demands of vegan, vegetarian, veg-curious and flexitarian consumers. According to The Good Food Institute, sales of plant-based foods that replace animal products grew by 29% in the US since 2018, for a total value of $5 billion.

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Cameron Diaz + Katherine Power Introduce Avaline, A Clean Wine Brand that is Vegan Friendly
BusinessPress Release

Cameron Diaz + Katherine Power Introduce Avaline, A Clean Wine Brand

LOS ANGELES (July 9, 2020) – Today, global icon and wellness author Cameron Diaz, together with successful entrepreneur Katherine Power (W​ho What Wear, Versed Skincare​), introduce ​Avaline​, a new, clean wine brand, which will soon be nationally distributed.

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BusinessPress Release

Plant-based Media Startup, The Beet, Partners with Grammy-Award Winning Music Icon, Songwriter Hall of Fame Member, and Vegan, Jermaine Dupri

NEW YORK, July 22, 2020 /vWire/ — The Beet, a new plant-based media platform incubated by 25madison, is announcing today a partnership with Songwriter Hall of Fame Member, Grammy-Award-winning music producer, rapper and long-time vegan advocate Jermaine Dupri.

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