Focused on Driving Results
In recent years consumer awareness of plant-based and vegan living has been on the rise.
According to a report by research firm GlobalData, only 1% of U.S. consumers claimed to be vegan in 2014. In 2017 that number rose to 6%.
A 600% increase in veganism in the U.S. in only 3 years is a staggering statistic. When you combine that with the 8%* of the population that identifies as vegetarian, you have an estimated market of 45,780,000. (*Source: 2018 study by Gallup)