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38%

Americans who associate plant-based proteins with positive health effects.

79%

Millennials who currently eat plant-based meats.

79%

Gen Z who eat plant-based items once or twice a week

$10B

Market size of Global Cruelty-Free Cosmetics Market by 2024.

Focused on Driving Results

 
 

In recent years consumer awareness of plant-based and vegan living has been on the rise.

According to a report by research firm GlobalData, only 1% of U.S. consumers claimed to be vegan in 2014. In 2017 that number rose to 6%.

A 600% increase in veganism in the U.S. in only 3 years is a staggering statistic. When you combine that with the 8%* of the population that identifies as vegetarian, you have an estimated market of 45,780,000. (*Source: 2018 study by Gallup)

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