DETROIT, July 11, 2022 /PRNewswire/ — Great music and great vodka make for the perfect match. That’s why ZIMS Vodka, the fastest-awarded vodka ever in the ultra-premium space, with top honors from the SIPS Awards and Vodka Masters, has teamed up with DJ and violinist Timothee Lovelock to launch “#ZIMSLOVE,” an initiative that kicked off on July 1.
#ZIMSLOVE grew out of a friendship between Terry “T.O.” Olson, founder and CEO of Detroit-based The Rebel Spirits Group and creator of ZIMS Vodka, and Lovelock, founder and CEO of Florida’s Lovelock Music Group, a full-service entertainment company. Lovelock has performed at private events for Ziggy Marley, Pitbull, and more.
The seed for #ZIMSLOVE was planted earlier this year when Lovelock and his team performed at Olson’s daughter’s wedding in the Dominican Republic. Upon meeting, the two men discovered “immediate synergies,” said Lovelock, like their entrepreneurial drive and dedication to their families. They also bonded over their respective 10 years in business and a shared desire to grow their social-media presence.
Once back in the U.S., the pair decided that teaming up would “help take both of our businesses to the next level,” said Olson. #ZIMSLOVE will do just that, delivering fun, entertaining, and informative marketing messages for vodka- and music-loving consumers, and producing events showcasing Lovelock’s music and ZIMS highly awarded vodkas.
Follow ZIMS Vodka on Facebook, Instagram, LinkedIn and Twitter at @zimsvodka.