Katrina Fox is a journalist, PR consultant, and content creator focused on working with socially conscious entrepreneurs, change makers, impact-driven business owners, purpose-driven brands, and…
As of September 2021, PR Specialist Will Callaghan will only be representing clients who are vegan. Callaghan knew that there was a void to be filled for vegans wishing to work with a vegan PR agency rather than one that also supports non-compassionate companies.
Lee Cooper, Founder/CEO of Barvecue, vegetarian of over 30 years and most recently full-vegan, talks to us about the history of Barvecue and its planned launch of the world’s largest plant-based smokehouse.
Article written by Vegconomist: The Vegan Business Magazine (https://vegconomist.com) vWire News launched in 2020, conceived out of a desire to provide vegan businesses with a…
It’s easy to get drawn into Victoria Moran’s positive message when you listen to her speak or on one of her many media appearances. Her…
Leafing through a business magazine, do you wonder how that story made it into the publication’s editorial content? And, most important, how do you get…
Vegan Product Certification: What exactly is it and how does it work? There is no shortage of vegan products these days, it seems with every trip…
During the last few years, the plant-based sector of our economy has experienced exponential growth. While the advantages of adopting a plant-based diet are nothing new to the millions of vegans who have long-since embraced a cruelty-free lifestyle, there has been a steep learning curve for veg-curious consumers who are intrigued by the potential health benefits.
A run to the grocery store will have many of us reaching for one of Tofurky’s delicious vegan food options. We love the product but the man behind the ubiquitous brand didn’t exactly set out to dominate a category. The beginning of Tofurky was as humble as the founder himself.
Many of us seek to live better lives through healthy eating. How we go about it is unique to our lifestyle and beliefs. For Margarita Restrepo, living better did not stop with changing her own ways. She set out to educate her community and the world about the connection between eating, our health and the planet.
They say necessity is the mother of invention and Tara Fisher-Muñoz was very much a mom in need of a solution for her daughter who suffered from allergies. Many parents can relate with the frustration of watching as your little one suffers from skin irritation and not knowing which ingredient is causing it.
Jane Velez-Mitchell is a talented Latina journalist who advocates tirelessly for animal rights. She has built a multi-media content powerhouse that includes books, documentaries, non-profit animal rights network JaneUnChained.com and this year launched New Day New Chef on Amazon Prime.
Media interviews are a great way of engaging with potential new customers and followers. The ball is in your court now and it is up to you to make the most of it. It is a good idea to think about your interview in three stages – before, during and after the interview – so you are well prepared.
The pandemic has left no one untouched, for many restaurant owners it meant closing their doors for good. Vegan restaurants weren’t the exception, according to Purple Cow data, some 88 plant-based restaurants in the US shut down since March.
Setting up your press release for success means it will get noticed and make the reader want to know more about what it details. This is especially true because your press release is being reviewed by a busy editor who’s scanning through dozens or even hundreds of submissions on any given day.
It seems change is the only constant in today’s unpredictable environment. The pandemic has forced many businesses to re-invent offerings in how customers can access their products. While, sadly, there have been many casualties and some businesses simply couldn’t pivot fast enough, we have seen a number of success stories.
The vegan movement has been growing in recent years, and the vegan economy has skyrocketed in response to the demands of vegan, vegetarian, veg-curious and flexitarian consumers. According to The Good Food Institute, sales of plant-based foods that replace animal products grew by 29% in the US since 2018, for a total value of $5 billion.
