Category

vWire Blog

Building Blocks for a Sustainable Vegeconomy

BUILDING BLOCKS FOR A SUSTAINABLE VEGECONOMY

During the last few years, the plant-based sector of our economy has experienced exponential growth. While the advantages of adopting a plant-based diet are nothing new to the millions of vegans who have long-since embraced a cruelty-free lifestyle, there has been a steep learning curve for veg-curious consumers who are intrigued by the potential health benefits.

Read More

How Seth Tibbott found His Tofurky Moment

A run to the grocery store will have many of us reaching for one of Tofurky’s delicious vegan food options.  We love the product but the man behind the ubiquitous brand didn’t exactly set out to dominate a category. The beginning of Tofurky was as humble as the founder himself.

Read More

Tips On Acing Your Media Interview

vWire Tips On Acing Your Media Interview

Media interviews are a great way of engaging with potential new customers and followers. The ball is in your court now and it is up to you to make the most of it. It is a good idea to think about your interview in three stages – before, during and after the interview – so you are well prepared.

Read More

vWire Expert Insights

vWire News speaks with Erik Croswell, Production Director at Bridge City Media

The pandemic has left no one untouched, for many restaurant owners it meant closing their doors for good. Vegan restaurants weren’t the exception, according to Purple Cow data, some 88 plant-based restaurants in the US shut down since March.

Read More

Getting Your Press Release Noticed

vWire helps you make sure your vegan business news doesn’t get passed over with these handy press release tips

Setting up your press release for success means it will get noticed and make the reader want to know more about what it details. This is especially true because your press release is being reviewed by a busy editor who’s scanning through dozens or even hundreds of submissions on any given day.

Read More

vWire Expert Insights

vWire spoke with Lucy Johnson, founder of SHiDO Digital to get her perspective and what expert advice she can offer to businesses going through the adaptation process. 

It seems change is the only constant in today’s unpredictable environment. The pandemic has forced many businesses to re-invent offerings in how customers can access their products. While, sadly, there have been many casualties and some businesses simply couldn’t pivot fast enough, we have seen a number of success stories.

Read More