December 27, 2021–PHOENIX, Ariz.–vKind, the most comprehensive online platform that connects consumers with verified vegan businesses, has moved the debut of its travel series, Vibes, to January 1, 2022, as part of Veganuary. The world premiere of vKind Vibes will coincide with the 30-day global campaign that encourages the world to try vegan. vKind Vibes will be the first reality show of its kind to showcase vegan businesses, innovations, and travel destinations across the U.S. By bringing to life everything from concept restaurants to animal sanctuaries, Vibes aims to prove the dynamism of the vegan lifestyle.
“It’s great to see Vibes providing insight into how fun and exciting a vegan lifestyle can be,” said Wendy Matthews, U.S. Director for Veganuary. “Veganuary’s role is to help people choose plant-based foods, whether their motivation is health, planet, people, or animals. And it is much easier to persuade people to try vegan with platforms like vKind giving consumers added insight into finding products that make that lifestyle possible.”
Inspired by non-vegan television shows such as Supermarket Sweep and Chopped, in venues like the woman-owned vegan culinary school and eatery, Vegas Vegan Culinary, Vibes aims to prove that anything that can be done—can also be done vegan. Community-sourced co-hosts in various cities will explore culinary schools, fashion shows, shopping experiences, concept restaurants, fast food chains, tattoo parlors and animal sanctuaries in their area, showcasing colorful day-in-the-life experiences for vegans and veg-curious across the country.
“Just about every experience can be done vegan, and done well,” said vKind Founder Star Simmons. “A common misconception among nonvegans is that by going vegan, they suddenly have to sacrifice everything they once loved, but it’s just not true. Veganuary has made tremendous strides in making the concept of veganism mainstream—that’s exactly what we’re trying to achieve with Vibes.”
Vibes is led by an award-winning production team with 50 years of combined experience working on Warner Brothers films and projects like Million Dollar Vegan and Animal Save Movement. The series will bring the best in cinematic style to the vegan table.
Subscribe to vKind Vibes on YouTube to watch the series trailer, get more information about the series, and learn the first episode’s air date. To inquire about product placements in an episode, contact partners@vkind.com. To learn more about entering the Co-host Content, go to https://www.vkind.com/vibes-video-contest/.
After just two years in operation, vKind is the largest vegan search platform in the U.S. that aims to make choosing compassion as easy as the alternative. By helping people shop vegan across all industries, vKind bolsters the VegEconomy, an economic ecosystem that has spawned compassionate innovation and reduced cruelty and climate impact worldwide.
About vKind
vKind is the leading search platform that connects verified vegan brands, businesses, and professional services with consumers. Vegan-owned companies can leverage vKind’s comprehensive listing and marketing services through their sister company, vKind Studios, to boost visibility among like-minded consumers who care about their health, animals, and the planet. Download the free vKind app from the App Store. Follow vKind at @vkindapp on Instagram, TikTok, and Facebook.