Developed by Beliv and Marc Anthony’s Magnus Media, OCA accelerates its aggressive expansion in the U.S. by launching at 2,000 Kroger stores
OCA – a unique, plant-based energy drink powered by tapioca, an extract from cassava root native to the Amazon – announced that it will be launching at more than 2,000 Kroger stores this month. The launch is a new milestone for OCA in one of the largest grocery chains in the United States, strengthening its presence in the country following OCA’s 2020 debut.
OCA is powered by Tapioca, an extract of the cassava root. The drink is organic, vegan, gluten-free and low sugar, with natural caffeine, providing a long-lasting boost without the crash and burn. Alongside the launch, OCA also announced it will be releasing a new flavor, prickly pear-lime, which will be available exclusively in Kroger locations nationwide. The new flavor is the latest in the brand’s variety of deliciously exotic flavors, including mango, guava-passionfruit and berry-acaí.
“Despite the challenges presented by the pandemic, OCA’s growth exceeded all expectations. We are very excited about this expansion together with Kroger to accelerate growth in the U.S. and make our mark in the energy drinks market with an unparalleled product,” said Gabriela Ramírez, Senior Brand Director for OCA.
OCA is the result of a collaboration between Beliv (a leader in the global beverage industry with a portfolio of over 40 brands in 35 countries, led by Carlos Sluman), and Magnus Media, (the media venture of Grammy-Award-winning artist and Latin music sensation Marc Anthony). The companies joined forces to create new beverages that tap into the richness of Latin America and the passion of Latinx people. OCA is one of the featured products of #WeBelivMagnus, a strategic partnership that combines the innovative approach of Beliv with Magnus’ world-class roster of musicians and athletes who embrace their Latin culture, connecting fans across the globe.
“Our goal is to develop cutting-edge beverages. When we forged this alliance, we knew that Magnus was the perfect complementary team, not only to make a difference in the beverage industry, but to offer refreshing, exciting, and tasteful products to all consumers seeking an authentic brand experience in the world of health and wellness,” explained Carlos Sluman, CEO of Beliv.
About OCA’s positioning and expansion, Marc Anthony said: “I’ve had the incredible opportunity to travel and discover unique flavours throughout Latin America with wonderful and very beneficial properties, and I want to share them with the world. OCA expresses our beautiful culture in many ways and we are proud that it continues to grow and conquer markets”.
Felipe Pimiento, COO of Magnus Media, added: “It makes us extremely happy to know that a company like Kroger understands our vision to create healthy beverages that represent our Latin flavors and roots. This confirms that OCA is connecting with consumers across the U.S. and what we are seeing is just the beginning.”
Beginning in 2020, OCA partnered with Southern California-based brand accelerator Critical Mass Group to grow its presence in the United States through specialty stores and supermarkets. Expanding its footprint through Kroger, OCA beverages will land in key cities including Atlanta, Charlotte, Cincinnati, Dallas, Denver, Houston, Indianapolis, Los Angeles, Memphis, Nashville, New York, Phoenix, Portland, Seattle and more.
Additionally, OCA will be available online through Kroger.com and vitacost.com as an added convenience for consumers.