BBC Panorama exposé prompts new surge of ‘dairy ditching’ from vegetarians
New data from Veggly reveals impact of documentary on UK’s vegetarians and vegan population
- “The BBC Panorama episode on February 14th sent shockwaves across the UK… Ultimately, the future of ‘milk’ is plant based.” – Founder of Veggly, Alex Felipelli
- Data compiled from Veggly’s 60,000+ users in the UK reveals the recent impact of the BBC’s panorama episode exposing cruelty in the British dairy industry
- So far, 35% of the UK’s ‘vegetarian’ users have switched to ‘vegan’ since Feb 14th
- Veggly witnesses ‘large surge’ in users switching their profiles from ‘vegetarian’ to ‘vegan’ since Panorama episode aired on February 14th
- Veggly receives hundreds of new requests from users to be listed specifically as ‘dairy free’
- 40% rise in new ‘vegan’ users, compared to average from the past 12 months
- Veggly releases data on most popular dairy alternatives for vegans; oat milk leads the way
March 15th, 2022, London/São Paulo – Veggly, the dating app for vegans and vegetarians, today releases new data revealing the recent impact of the BBC’s panorama episode (A Cow’s Life: The True Cost of Milk?) exposing cruelty in the British dairy industry on the vegan and vegetarian population in the UK.
Since the documentary aired on February 14th, Veggly has witnessed a ‘large surge’ of thousands of users switching their profiles from ‘vegetarian’ to ‘vegan’. So far, 35% of the UK’s ‘vegetarian’ users have switched to ‘vegan’ since the 14th.
In addition, Veggly has also received hundreds of requests from users in the UK asking for a new sub category of ‘dairy free’ to be added to the platform; all received within days of February 14th.
Further still, Veggly has experienced a 40% rise in new user downloads (compared to the 12 month average) since February 14th.
Veggly’s new data also reveals which plant-based alternatives are most popular amongst vegans around the world. The results are as follows (in order of popularity):
- Oat – 33.6%
- Soy – 22.5%
- Almond – 15.4%
- Coconut – 8.8%
- Cashew – 3.7%
- Rice – 3.2%
- Hazelnut – 3.2%
- Blend – 4.7%
Commenting on the new data, Founder of Veggly, Alex Felipelli, said: “The BBC Panorama episode on February 14th sent shockwaves across the UK. It exposed how cruel the dairy industry can be towards cows and the ethical price that comes with dairy milk. As a result, since the episode aired, we’ve seen a significant impact on vegans and vegetarians in the UK. In particular, we have seen two key trends. Firstly, we have seen more vegetarians convert to vegan in an effort to move away from dairy. Secondly, we have seen more vegans sign up to our platform than usual in any week long period. Clearly, the documentary is having far-reaching effects, especially for anyone choosing who they want to be with romantically. If avoiding dairy is important to your values, it’s likely you’ll want to find someone who shares that commitment. And that’s why we’ve seen such a surge recently. As the dairy industry is exposed further, we expect to see this trend continue.
“Ultimately, the future of ‘milk’ is plant based. Whether it’s oat, rice, hazelnut, soya, almond, coconut, or even potato milk, modern consumers are making the switch away from dairy on a massive scale. It won’t be long until regular dairy consumers are in the minority.
“It’s also not surprising to see oat milk is the most popular of the plant-based milk alternatives; it’s my personal favourite as it tastes great, is very nutritious and highly sustainable!”
Veggly, which now has over 600,000 users, is available throughout the world (users in 181 countries), Veggly is set to continue its rapid growth thanks to its growing army of vegan volunteers around the world who have worked together to translate the app from English into Spanish, German, Portuguese, French, Italian, Danish and Polish, with many more languages on the way.
- ENDS –
Veggly was created to help vegans, vegetarians, and aspiring vegans/vegetarians to find, match and chat to other like-minded people nearby. At present, Veggly is the only vegan/vegetarian dating app available on Android, iOS and desktop/web.
Further details: https://www.veggly.net
Contact
Edward Hopkins
07940 968704, ed.hopkins@darkgreenpr.com