Cruelty-Free Cosmetics Market Size to Grow by 3.92 Billion | Technavio

Cruelty-free cosmetics market will have Charlotte Tilbury Beauty Ltd., Coty Inc., and Debenhams Plc Among major participants during the forecast period


NEW YORK, Dec. 6, 2021 /PRNewswire/ — The cruelty-free cosmetics market is driven by increasing preference for cruelty-free from consumers, growth of the cosmetic industry, and promotional and marketing strategies employed by cruelty-free cosmetics vendors. However, factors such as the negative impact of vegan cosmetics on humans and animals may impede market growth.

The cruelty-free cosmetics market is expected to grow by USD 3.92 bn from 2020 to 2025, according to Technavio. The growth momentum of the market will accelerate at a CAGR of 4.81%.

Key Market Participants Analysis

  • Charlotte Tilbury Beauty Ltd. – The company offers a wide range of cruelty-free cosmetics such as Lightweight moisturizers, Matte revolution lipsticks, and many more.
  • Coty Inc. – The company offers Coty brand COVERGIRL that is a cruelty-free product and has achieved a Leaping Bunny Certification by Cruelty-Free International.
  • Debenhams Plc – The company offers a wide range of cruelty-free cosmetics such as Urban decay lip pencil, Urban decay eye liners, urban decay eye shadow palette, and many more.
  • e.l.f. Beauty Inc. – The company offers cruelty-free cosmetics such as No budge eye shadow, Poreless putty primer, Sheer slick lipstick, and many more.
  • Kose Corp. – The company offers a wide range of cruelty-free products such as Awake bee positive hand serum, Awake restructuring serum, and many more.

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Cruelty-Free Cosmetics Market 2021-2025: Segmentation

  • Distribution Channel
    • Offline
    • Online
  • Geography
    • Europe
    • North America
    • APAC
    • South America
    • MEA

By distribution channel, the offline segment is expected to account for significant market share growth during the forecast period. This is because consumers prefer to purchase new cosmetics at retail stores. Brand outlets in major urban areas offer free samples to potential customers.

By geography, Europe is expected to account for 43% of the market’s growth during the forecast period, with the UK, Germany, and France being the key countries. Cruelty-free cosmetics that comply with regulations and the presence of a large vegan population will drive the cruelty-free cosmetics market growth in Europe during the forecast period.

Corresponding Reports:

  • Natural Cosmetics Market: The natural cosmetics market has been segmented by type (personal care, skin care, and others) and geography (APAC, Europe, North America, MEA, and South America). Download Free Sample Report
  • Halal Cosmetics and Personal Care Market: The halal cosmetics and personal care market has been segmented by product (halal color cosmetics and other halal BPC products), distribution channel (offline and online), and geography (APAC, MEA, Europe, North America, and South America). Download Free Sample Report

Cruelty-Free Cosmetics Market Scope

Report Coverage


Page number


Base year


Forecast period


Growth momentum & CAGR

Accelerate at a CAGR of 4.81%

Market growth 2021-2025

USD 3.92 billion

Market structure


YoY growth (%)


Regional analysis

Europe, North America, APAC, South America, and MEA

Performing market contribution

Europe at 43%

Key consumer countries

US, UK, Germany, France, and Japan

Competitive landscape

Leading companies, competitive strategies, consumer engagement scope

Companies profiled

Charlotte Tilbury Beauty Ltd., Coty Inc., Debenhams Plc, e.l.f. Beauty Inc., Kose Corp., LOreal SA, Lush Retail Ltd., MAV Beauty Brands Inc., Natura International Inc., and The Estee Lauder Co. Inc.

Market Dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and future consumer dynamics, market condition analysis for the forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

About Us
Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.


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