Media interviews are a great way of engaging with potential new customers and followers. The ball is in your court now and it is up to you to make the most of it. It is a good idea to think about your interview in three stages – before, during and after the interview – so you are well prepared.
The pandemic has left no one untouched, for many restaurant owners it meant closing their doors for good. Vegan restaurants weren’t the exception, according to Purple Cow data, some 88 plant-based restaurants in the US shut down since March.
Setting up your press release for success means it will get noticed and make the reader want to know more about what it details. This is especially true because your press release is being reviewed by a busy editor who’s scanning through dozens or even hundreds of submissions on any given day.
It seems change is the only constant in today’s unpredictable environment. The pandemic has forced many businesses to re-invent offerings in how customers can access their products. While, sadly, there have been many casualties and some businesses simply couldn’t pivot fast enough, we have seen a number of success stories.
The vegan movement has been growing in recent years, and the vegan economy has skyrocketed in response to the demands of vegan, vegetarian, veg-curious and flexitarian consumers. According to The Good Food Institute, sales of plant-based foods that replace animal products grew by 29% in the US since 2018, for a total value of $5 billion.
