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Submission Guidelines
Press releases must adhere to vWire’s submission protocol:
vWire’s niche is vegan and plant-based publications.
Content should be focused on the VegEconomy.
Source of content (company/individual) must be vegan.
Your headline should be short and to the point, it should be informative and interesting to get readers to want to know more.
Your release should be structured with the most important information in the first paragraph. Follow the who, what, why and where format to guide your content.
If your press release includes a quote by someone, make sure you have their consent and have reviewed and approved the quote.
While important for SEO purposes, make sure the number of your in-text hyper-links is kept as minimal as possible for better overall results.
Try keeping the number of photos/images embedded in your press release to a reasonable number for stronger impact.
You can have your company’s logo embedded within your press release. Make sure your logo is a high resolution image and submitted as a PNG file.
Avoid hype or exaggerated claims. Just present and support the facts.
At the end of your press release you can type END or three consecutive pound signs ###.
The contact details are very important for a press release, so make sure you have put yours properly at the end of your press release. The contact details example below are considered enough to suffice. At the very least a web site or an email address should be provided instead.